Babease x Tesco Recipe Box
5 min read
With Babease products stocked in Tesco, we arranged a collaboration with this supermarket superstar to highlight some of the key values of Babease; transparent labelling, quality recipes and the importance of a shared family mealtime.
Here at Babease we stand by the ethos that we create food for babies, not baby food. Why would you feed your child something you wouldn’t eat yourself?
For our Babease x Tesco collaboration, we put together a meal kit for families to enjoy together, featuring a Stage 2 Keralan Curry pouch for baby, plus all the ingredients and a tasty Keralan Curry recipe for the same meal for parents to enjoy. This way, we can share the importance of shared mealtimes, encouraging parents and baby to sit and enjoy the same meal together.
As part of the Babease x Tesco campaign, Babease worked with 13 micro influencers on Instagram, who were happy to cook up and tuck into the Keralan Curry as a family with our meal kit box, which contained all the ingredients needed to replicate our tasty pouch in an adult portion.
Here are some of the posts created by our lovely influencers:
@dakotacottage excited to receive their Babease x Tesco meal kit box.
@kelly.chick shared this sweet snap of mealtime, with the whole family enjoying the Keralan Curry together.
@bethanywhithorn prepared the Keralan Curry for mum, dad and little one.
@thescrivfamily share how they cooked the meal!
@ivf_got_this_uk shows how to cook our Keralan Curry!
@daniparky shares baby Ruby enjoying the Babease Keralan Curry!